Laurence Lee

February 5, 2023 in Supplements

Many of us have at some point in life felt that our mind was not performing as well as it should be or used to. Nootropics are proving a practical solution for restoring or enhancing brain performance. Still, people seek out nootropics for diverse reasons. From inability to concentrate and difficulty recalling events, to declining productivity, and persistent brain fog. 

There are dozens of nootropic brands so it can be hard to pick which one is most suitable for you. Each is often designed with one or more focus areas in mind. NooCube and Qualia Mind are two of the more prominent nootropics.

They are certainly a cut above their peers. But if you have to pick one, which of the two should you choose? We run a comprehensive comparison to see how each fares and which is the better option.

What is NooCube?

NooCube is a smart drug made from all natural ingredients backed by years of independent research and sometimes centuries-long use.

These ingredients include herbs, vitamins, amino acids and antioxidants. 

NooCube looks to not only improve cognitive performance and expand your memory’s ability but it also increases brain energy, enhances task focus, strengthens multitasking and sharpens oral and written communication. 

It is designed to break through the stubborn barriers that make it harder for you to realize your life goals.


Wolfson Brands is a UK-registered health and beauty products company that has been in the business for more than a decade. Within this fairly short time frame, it has become widely acknowledged as a health supplement industry leader.

Apart from NooCube, Wolfson Brands other products include PhenQ, Crazy Nutrition, Proactol XS, Smart Protein, Battle Ready Fuel, Hår Vokse and XYZ Smart Collagen.

What is Qualia Mind?

Qualia Mind is an all-in-one brain supplement that combines more than two dozen clinically researched ingredients.

The ingredients fall into five categories i.e. nootropics, vitamins, antioxidants, adaptogens, amino acids, herbal tonics and lipids.

It is formulated to support the body’s regulation of neurotransmitters and neural pathways as a means to optimize overall brain function.

Qualia Mind enhances thought clarity, boosts memory, improves concentration, fires up drive and strengthens mental resilience.


Founded in 2015, Neurohacker Collective is a US-based wellbeing products company that is best known for its flagship Qualia line of cognitive support supplements that enhance memory, focus, clarity and mental performance. Other products include Qualia Life, Qualia Night, Qualia Skin, Qualia Vision, Qualia Focus and Qualia Nootropic Energy.

Key Features


- Improves cognitive & memory performance.

- Increases brain energy.

- Enhances task focus.

- Sharpens communication.

Qualia Mind

- Enhances thought clarity.

- Boosts memory.

- Improves concentration.

- Strengthens mental resilience.


Common Ingredients



Qualia Mind

Huperzine A (from Huperzia serrata or Chinese club moss)

20 mg

5 mg

Bacopa monnieri (water hyssop or brahmi)

250 mg

300 mg


100 mg

200 mg

Alpha GPC (Alpha Glyceryl Phosphoryl Choline)

50 mg

200 mg

Vitamin B1

1.1 mg

50 mg

Vitamin B12

2.5 mcg

1000 mcg

Qualia Mind exceeds NooCube in the quantity of all shared ingredients with the exception of Huperzine A. In the case of vitamins B1 and B12, the gap is enormous. Qualia Mind has four times as much Alpha GPC and 20 percent more bacopa monnieri. NooCube does have four times more Huperzine A.

Unique Ingredients in NooCube

  • Cat’s claw: A vine that boosts brain performance and sharpens concentration.
  • Common oat (Avena sativa) extract: A grass plant that supports mind function, elevates mood and enhances focus.
  • Resveratrol: A natural compound found in grapes that optimizes mental function, memory, mind energy and general brain health.
  • Pterostilbene: An antioxidant found in blueberries that improves cognition, learning, memory as well as neuroplasticity.
  • Vitamin B7: Boosts learning ability, mind energy and overall mood.
  • Lutemax 2020: A patented formula made from marigold flower extract that contains the macular carotenoids RR-zeaxanthin, RS (meso) zeaxanthin and lutein. It improves eyesight, task attention and memory.

Unique Ingredients in Qualia Mind

  • Acetyl-L-Carnitine: An acetylated amino acid compound that Improves mind function and slows brain aging.
  • Artichoke extract: A plant that is known to support focus, drive and memory.
  • Rhodiola rosea extract: A plant whose root contains adaptogenic, natural-occurring compounds that enhance concentration and memory.
  • DLPA (DL-Phenylalanine): An essential amino acid that supports brain performance and elevates mood.
  • UMP (Uridine monophosphate): A natural nucleic acid believed to optimize multiple neurological processes as well as enhance memory (both long and short term), attention, learning and drive.
  • N-Acetyl-L-Tyrosine: An acetylated amino acid that promotes mental focus and drive.
  • Taurine: An amino acid with neuroprotective attributes that improves mind function.
  • Citicoline (as Cognizin): A natural compound that boosts brain energy, focus, mental agility, memory and response time.
  • Coffee fruit extract (as Coffeeberry Energy): Sharpens concentration, suppresses lethargy, lowers tiredness and increases mind energy.
  • Velvet Bean seed extract: A bean with adaptogenic and neuroprotective properties.
  • Phosphatidylserine: A chemical that is naturally occuring in the brain, it optimizes thought speed, memory and attention.
  • Theobromine (from cacao plant beans): A natural alkaloid that has some similarity with caffeine, it boosts attention and alertness.
  • DHA (Docosahexaenoic Acid): Known to regulate learning and memory, DHA is an omega-3 fatty acid.
  • Black oil plant extract: A climbing shrub whose seed is known to improve learning, memory and brain function.
  • Maidenhair tree leaf extract: A tree whose leaf has been shown to improve attention, memory while slowing down mental aging.
  • Indian coleus root extract: A plant whose root contains compounds that improve mind stamina, memory and general learning.
  • Methoxatin: A natural compound common to spinach, soy and parsley. It supports healthy cognition, memory and brain aging.
  • Vitamin B3: Synthesized by the human body naturally, it has neuroprotective effects.
  • Vitamin B5: Supports neurotransmitter production and the proper function of the nervous system.
  • Vitamin B6: Supports cognitive function, regulates neurotransmitter levels and boosts energy metabolism through the breakdown of proteins, sugars and fats.
  • Vitamin C: Has powerful antioxidant and neuroprotective effects.
  • Vitamin D3: Has neuroprotective, antioxidant effects.

Side Effects

NooCube and Qualia Mind both rely on ingredients backed by years, decades or centuries of scientific study and/or medical use. For this reason, most users are unlikely to experience any side effects if taken at the recommended dosage.

Still, the brain is by far, the body’s most complex organ (some even argue, the most complex in the universe). That means there are no two people on earth with a perfectly identical mix of brain chemicals. The implication of this brain complexity and uniqueness is the results and reactions a nootropic may vary from person to person. 

For this reason, talk to your doctor first before you get onto NooCube, Qualia Mind or any nootropic for that matter. It is especially important to do so if you have been diagnosed with a neurologic or psychiatric disorder, heart disease, hypertension, cancer, kidney illnesses, are on medication, are pregnant or breastfeeding.

Qualia Mind does contain caffeine (from the coffee fruit extract) which means some users with caffeine sensitivity could experience anxiety, dizziness, headaches, irregular sleep, palpitations and general restlessness.

Price and Offers

- Buying a bottle of NooCube costs $59.99 (60 pills i.e. 30 day supply) while Qualia Mind goes for $139 (154 capsules i.e. 28 day supply). 

- NooCube offers price discounts when you order at least two bottles. Qualia Mind does not offer discounts when you buy more than one bottle.

- All NooCube orders attract no shipping fees. Qualia Mind does not offer free shipping. 

- The money back guarantee window is 60 days for NooCube and 100 days for Qualia Mind.

Pros and Cons



  • Improves cognitive and memory performance.
  • Increases brain energy and motivation.
  • Enhances task focus while simultaneously strengthening multitasking.
  • Sharpens oral and written communication.
  • Manufactured in a facility approved by the FDA.
  • Does not contain caffeine.


  • You can only buy NooCube on the official website.
  • The complexity and uniqueness of the human brain means results and reactions may vary from person to person.

Qualia Mind


  • Enhances thought clarity, improves concentration and boosts memory.
  • Fires up drive and strengthens mental resilience.
  • An all-in-one product. Contains more than 25 ingredients which is much higher than most nootropics.
  • No proprietary blends that conceal actual quantities of each ingredient.
  • Vegan and vegetarian friendly. Has no gluten and is non-GMO.


  • The high number of ingredients makes it difficult to identify which ingredient works and, where necessary, which one is the cause of an adverse reaction.
  • The up-to seven capsules per day will be a hurdle for people who struggle with swallowing pills.
  • The complexity and uniqueness of the human brain means results and reactions may vary from person to person. Also, it has caffeine which means some users with caffeine sensitivity could experience anxiety, dizziness, headaches, irregular sleep, palpitations and general restlessness.

Final Verdict

The motivation for using a brain pill will vary from one individual to the next. It could be for better concentration, improving event recollection, raising productivity, eliminating brain fog, and more. These diverse reasons mean for some, NooCube will be the product to go for whereas for others Qualia Mind will be the right choice. 

Still given the substantial differences in ingredients, the products do not offer identical results. One of the two brands does have the edge. And that’s NooCube. 

First, Qualia Mind does have almost two and a half times as many individual ingredients as NooCube. Even among common ingredients, Qualia Mind has much more per serving than NooCube with one exception. It would be logical to assume that more ingredients means better performance. However, incorporating too many ingredients does have drawbacks. Topmost is that it makes it difficult to identify which ingredient works and, where necessary, which one is the cause of an adverse reaction. 

Second, you need to take as much as seven capsules of Qualia Mind per day compared to just two for NooCube. This is problematic for individuals who struggle with swallowing pills.

Third, NooCube has no caffeine but Qualia Mind does. Qualia Mind users with caffeine sensitivity could experience anxiety, dizziness, headaches, irregular sleep, palpitations and general restlessness. 

Fourth, as far as pricing and offers go, NooCube outperforms Qualia Mind in all aspects with the exception of the money back guarantee window. NooCube costs less per month’s supply, has discounts when you buy more than one bottle and offers free shipping on all orders.

Try NooCube





About the author 

Laurence Lee

Lee is a neuroscientist who has dedicated his career to understanding the inner workings of the brain. He has seen firsthand the power of these supplements in improving cognitive function and believes that more people should be aware of their benefits. In his articles, Lee shares his extensive knowledge on the subject and provides unbiased reviews of different products.

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